Germany want to improve position European organic strawberries

Jun 30, 2010

Germany want to improve position European organic strawberries

In Germany discussions are going on about the situation on the organic strawberry market, the latest discussions of the 'Strategy Forum' in Gleisdorf are going on. Last year a considerable amount of Chinese organic strawberries were exported to Europe. And this year the quantity will increase as well. At the moment Chinese organic strawberries are 50 percent cheaper than the European Bioware strawberries. Therefore as a result the sale of organic strawberries from the region is in danger.

But how should European organic products react? According to the forum this will only be possible, when the organic growers are only involved in the cultivation and leave the selling for the account of the trading companies. These companies are in a position to offer European and non-European products to the same buyers simultaneously. In this way the European strawberries can be sold with the best possible margins in the long term as well.

For many consumers price is the most important aspect when buying. The consumer uses this often as a justification when not buying organic products. But the emotional outlook can quite easily add value to the product, for instance by emphasising the region where the product was grown. As long as the European organic products are grown outside of Europe, the organic grower will have to contend with worldwide competition.

Author: Gerard Lindhout
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