GLOBAL MARKET RESEARCH OF WHOLESALE MARKET OF FROZEN BERRIES AND FROZEN MUSHROOMS IN RUSSIA
Mar 4, 2011
In the wholesale Russian market of frozen berries, appeared significant stocks of American and Canadian frozen cranberries. Prices for the Russian frozen cranberries overcome resistance at 200 rubles, but the demand for Russian frozen cranberries gradually decreases as well as the proposal of the Russian cranberry. The main consumers of frozen cranberries on a commercial scale in the production transferred to the U. S. or Canadian frozen cranberries. This process received widespread after the new year. Prices for U. S. cranberries have started to decrease from the level of 100 rubles to the level of 90-95 rubles / kg in late February-early March 2011. Thus, there is a natural replacement of an expensive Russian cranberry with a certain flavor characteristics to cheaper U. S. or Canadian cranberries with other flavor characteristics.
Most likely by September 2011 sales of American cranberry reach about half the total consumption of frozen cranberries in Russia. It is this very serious competitive factor in the domestic wholesale market, frozen berries can significantly affect the rate of harvesting a new crop of Russian cranberries, the volume of Russian proposals cranberries and, accordingly, on the pricing of Russian frozen cranberries. We expect a significant drop in prices for Russian cranberries and a major redistribution of supply and demand in the wholesale market of frozen berries. We can assume that most of the industrial consumers of frozen cranberries in September-October 2011 (the beginning of the harvest cranberries in Russia and Belarus), will be transferred for processing an American or Canadian cranberries. The only segment where it will remain stable demand for Russian frozen cranberries, this segment will direct retail sales and sales at chain stores.
Thus, the main collectors and suppliers of frozen berries frozen cranberries need to start competing for supplies of Russian frozen cranberries in the chain stores and retail. Competition between providers in the sector network and retail sales should lead to stabilization of prices for Russian frozen cranberries at the level of prices for U. S. or Canadian cranberries at that time (September-October 2011).
In the wholesale market of frozen berries retained an acute shortage of frozen lingonberries. This naturally leads to a permanent increase in the price of frozen lingonberries. In March the price of lingonberries grown by an average of 10 rubles / kg from the beginning of February, in the beginning of March price was formed on 230 rub\kg.
In the wholesale market of frozen berries appeared cheaper alternative Polish frozen cherries. Most suppliers of frozen berries have begun to offer the wholesale market, the U. S. frozen cherries at a price of 95-100 rubles / kg, with the price of Polish cherry — 115-120 rubles / kg. The increase in supply of U. S. frozen cherries significantly lowered the demand for Polish frozen cherries lead to a change in the structure of demand from major consumers.
At present, most industrial consumers still prefer to process the Polish frozen cherries with familiar flavor characteristics. But the rising prices of Polish frozen cherries makes suppliers and consumers to seek cheaper alternatives products.
The second alternative to American frozen cherries, frozen cherries is Polish. While this berry is not in high demand, yet the price of sweet cherries in Poland and grew up, sharing it with the price of Polish cherry.
The situation remains stable with blueberries. In general, the wholesale market of frozen blueberries observed balance between the demand and supply of frozen blueberries. Due to the shortage of Russian frozen blueberries, which emerged after the berry-picking in August 2010, consumers are gradually shifting to the processing or sale of Canadian frozen blueberries. Prices of Canadian frozen blueberries lower than in the Russian berry. It should be noted that frozen blueberries in 2010-2011 was the one of the most popularity frozen berries in wholesale market.
Due to the large volume supply of frozen strawberries, frozen strawberries prices began to fall slowly to the level of 55-60 rubles / kg. In the wholesale market of frozen strawberries also arise periodically offers to sell large wholesale lots of frozen strawberries below 55 rubles / kg. Such proposals keep prices down and lead to panic selling of frozen strawberries. New crop of strawberries in China starts in May and June, a new crop of strawberries in Poland begins in June and July.
It should be noted that in the current season sales increasing popularity of strawberries calibrated 15-25 mm and strawberries 2 class. Unfortunately, the demand for strawberries 1 class calibrated 25-35 mm fell due to higher prices for frozen strawberries in the world.
This year, significantly increased the demand for frozen blackberries. And it should be noted that at present a shortage of supply of frozen blackberries from China. Prices of Chinese blackberry rose from 55 rubles / kg before the new year up to 65 rubles / kg by mid-March. Prices for Polish Blackberry is also gradually increasing. The offer price of Polish Blackberry in Russia — an average of about 75-78 rubles / kg. In connection with the formation of the Chinese deficit frozen blackberries, the demand for Polish Blackberry is stable even at the price difference of more than 10 rubles / kg in the high side.
Remains a high demand for frozen black currants. Prices for frozen black currants grown from 60-65 rub / kg in late 2010 to 70-75 rubles / kg in March 2011. In this case, the trend will be continued growth in prices up to 80 rubles / kg. Black currants are traditionally a substitute frozen blueberries for many manufacturers.
In 2011, the relatively increased demand for frozen peaches due to lower yield of peach in the world, increased demand for other frozen fruits.
Prices of frozen mushrooms in the Russian wholesale market fell over the same period of 2010 year. This is associated with the change of the exporting of frozen mushrooms. In Poland, the price of frozen mushrooms grown in connection with which most importers shifted to the supply of frozen champignons from Holland.
Thus, prices of frozen sliced champignons have declined from 60-65 rubles / kg down to 53-55 rubles / kg.
Prices of Chinese frozen nameko have also begun to decline under the influence of large stocks of frozen nameko from many suppliers. As a result, the price of frozen nameko dropped from 70-75 rubles / kg in late 2010 to 60-70 rubles / kg in March 2011. Also in the wholesale market there are suggestions for the sale of frozen nameko for about 55 rubles / kg. It must be emphasized that the next crop of mushrooms in China is expected in October 2011. Thus, we expect a stabilization of prices for frozen nameko to the middle of summer, June-July.
Prices of frozen boletus edulis is also unstable. Despite the dry summer, the harvest of boletus edulis in Russia has enjoyed above average. Thus, formed largestocks of Russian frozen boletus edulis. In this connection, the price of frozen boletus edulis began to fall slowly and formed a very large range depending on quality. Prices of frozen boletus edulis with a cap of 1 class 2-4 cm in the range from 280 to 350 rubles / kg. While judging by the current market situation, stocks of frozen boletus edulis is enough before the next harvest in August-September 2011.